15–30 second vertical video (9:16) TikTok and Instagram Reels only Start with a strong, relatable student hook in the first 2–3 seconds Show PassAI being used on screen throughout the video Create a well-rounded video showcasing why PassAI is useful for college students Highlight 2–4 key features, such as: Easy Canvas integration Automatic course and assignment organization AI Tutor AI-generated study guides Flashcards Quizzes Study games Calendar/deadline organization Mention and briefly show the Canvas integration, emphasizing how easy it is to connect Canvas and bring your courses and academic information into PassAI Show the actual PassAI website/app clearly during the video Focus on how PassAI saves students time and keeps their entire semester organized in one place Make the content feel like a genuine recommendation from a student, not a traditional advertisement Use natural, conversational language and your own personality Creators are encouraged to develop their own hook, storyline, editing style, and delivery End with a clear call to action such as “Try PassAI”, “Check out PassAI”, or “Try it for yourself” Good lighting and clear audio No watermarks or platform-specific overlays Prioritize authenticity, relatability, and showing the product in use over overly polished advertising

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